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Hello! I am Sara Hebert... designer, marketer and podcaster.
I believe that by living vicariously through others’ experiences, we can become more compassionate human beings, build better communities and transform our world.
My tools in achieving that goal are marketing, PR, social media, film and podcast production, web design/development and a big ole heart.
Recommendations
Travis Stiles
Director Product, Apto“Sara has an amazing gift for invested, intentional, and incredible work in everything she does. While communicating, leading, designing, and building solid development tools for all types of organizations and community initiatives, Sara combines her skills with a great attitude to enjoy the work while exceeding everyone’s expectations.”
Judy Williams
President, Williams Creative Group“One of the most versatile, talented, dedicated and passionate individuals with whom I’ve ever worked. She has the rare combination of creative talent, professionalism and perseverance required to succeed in almost any job.”
Brandon Oldenburg
CCO, Flight School Studio“Sara is off-the-hook crazy talented: smart, kind, gifted, thoughtful. She is in a whole other stratosphere!!!”
Contact
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Portfolio
William Joyce on Instagram
I began working with beloved filmmaker and author William Joyce in 2012, when I became marketing director at Moonbot Studios. Bill is eager to try new methods of distribution and after much encouragement decided to establish a social media presence in August 2015. Per my advisement, he began with Instagram (@heybilljoyce), allowing him the most comfort in sharing artwork in a highly-visual format. Fans rejoiced, gaining insight into his process and reveling in his reposts of fan art. Our most recent campaign created bespoke video previews of his chapter book, Jack Frost: The End Becomes the Beginning.
By The Numbers:
- 33K+ followers
- 2,000 avg likes per post
All Y’all Live Events & Podcasts
My co-founder, Chris Jay, and I began hosting live storytelling events based on The Moth in 2014. In 6 years, our events have grown from 70 attendees to 300+, depending upon venue size. For live events, we curate stories on a chosen theme from our local community in Louisiana. Then, we select stories from the events for podcast episodes. Episodes garner 300-1,000+ listens each. Once a year, we donate all proceeds from a live event to a public good organization. We recently launched a new food publication, Stuffed & Busted, an irreverent take on food in the South.
Fun Facts:
- 1,800+ tickets sold
- $13,000+ donated
- 20,000+ episode listens via SoundCloud and iTunesand Spotify
Manifest 99
Emmy® Award-nominated Manifest 99 is a VR story set in the afterlife and the first self-published title by Flight School Studio. From brand management, publishing, marketing, trade show exhibition, media/influencer relations, post-release support to awards/festival submissions, I worked hand-in-hand with their team to bring this project to market. Manifest 99 became a critically lauded VR experience, making critics cry and earning top awards from the VR Awards and the Future of Storytelling. Throughout this timeline, I also launched social channels for Flight School Studio, crafting a social media editorial calendar that delivered unit sales and an engaged community.
Island Time VR
By deeply embedding with the Flight School Studio team, I coordinated marketing and publishing for their second self-published VR title, Island Time VR, a survival game set on a tiny island. This effort included developing core marketing messaging, managing and creating assets, social media/community management, influencer relations, vetting and working with a PR agency, trade show exhibition, and ongoing post-release support. And, just as a bonus, I even developed the game’s website. Island Time VR continues to thrive with new players discovering the game two years after release.
Creature in the Well
Picking up on post-release marketing support, I assisted Flight School Studio with social media and community management for Creature in the Well. In addition, I provided publishing services for the game’s soundtrack on Steam, accompanied by a digital art book for which I served as editor. I’ve also worked closely with the team to partner with iam8bit for a forthcoming physical edition for PS4 and Switch, including securing ratings, coordinating box art production and release management.
TCM Movie Camp
Social media monitoring should be a core component to all marketing strategies. Moonbot’s relationship with Turner Classic Movies began with a tweet from producer David Byrne, who mentioned he loved the work of Moonbot Studios. I discovered it thanks to social media monitoring. A year later, Moonbot co-founders William Joyce and Brandon Oldenburg were hosting TCM Movie Camp, a summer-long series of movies that inspired them to become filmmakers. To promote the series, I lead a small team to create 7 explainer videos and 5 infographics, released via Moonbot Studios and TCM’s social media.
Fun Facts:
- The Fantastic Flying Books of Mr. Morris Lessmore and The Numberlys – Cable TV premiere, available to 63MM+ homes.
- 1,300+ #TCMMovieCamp mentions
Moonbot Studios Film Festivals
Most filmmakers typically only have a single film on the festival circuit; however, at Moonbot Studios, we’ve had as many as three films competing simultaneously for top prizes. During my time at Moonbot, I was charged with film festival strategy, submissions, fulfilling all requirements, film traffic and promoting festival screenings. I’m proud to have secured 100+ film festival selections for Moonbot short films including Taking Flight, The Boy Who Learned To Fly, Dolby Presents: Silent, The Cask of Amontillado, The Raven, The Numberlys and The Fantastic Flying Books of Mr. Morris Lessmore.
The Best of the Circuit:
- The Numberlys won top prizes at 10 festivals and was among the 10 films shortlisted for the Academy Award® for Best Animated Short in 2015.
- Taking Flight, The Boy Who Learned To Fly and Dolby Presents: Silent have been selected as Short of the Week upon being released online.
Moonbot Studios Film Festivals
With a highly talented, small, in-house documentary team, I’ve produced 12 “behind the scenes” or “making of” documentaries about projects at Moonbot Studios. By working closely with project directors and producers, my team and I identified core stories about the process of making the studios’ work and turned those into highly-consumable 3-5 minute documentary films, which supported social media and public relations efforts at launch.
Some of my favs:
Tour De Bossier with Pierre Bossier
As a rapidly growing region, Bossier Parish needed to position itself as a great place to live, work and play. I created an year-long marketing strategy for the Bossier Chamber of Commerce, which included a scripted web series, Tour De Bossier with Pierre Bossier. The city’s namesake travels through time to modern day Bossier City along with a documentary crew, discovers all of the incredible progress since he died in 1844. The episodes garnered over 250,000 views at launch.
Watch the series:
Expertise
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Design
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Podcasting
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Public Relations
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Wordpress
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Social Media
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Email Marketing
Work Experience
Freelance
OCT 2003 - CURRENTMy marketing, public relations and social media consulting work enables small businesses to find audiences and deliver better products to consumers. My client roster includes scrappy animation/entertainment startups, small mom-and-pop retailers and mission-oriented institutions.
Producer/Host @ All Y'all Media
MAR 2014 - CURRENTCreated local live storytelling events, which are recorded and select stories are released as episodes of the All Y’all podcast, featuring true stories from our community in Louisiana. Producer and co-host of Stuffed & Busted, an irreverent podcast about food in the South. Responsible for hosting and planning live events, audio recording, engineering, editing, graphic design, ad sales and distribution. To listen to podcast episodes, visit allyallblog.com.
Communications Consultant Senior @ SWEPCO
APR 2018 - DEC 2018Utilizing data-driven insights, I created compelling visual and written communications for 535,000 customers in Arkansas, Louisiana and Texas. Lead content development for online communications including social media, blog and paid digital. Increased downloads of the SWEPCO mobile app by 160% and provided service to customers on social media.
Marketing Director @ Moonbot Studios
JUL 2012 – OCT 2016I coordinated all public relations, social media, merchandising and marketing efforts at the lunar base. By working closely with our team during development, I developed and executed marketing strategies to ensure the success of our apps, films, books and video games. I have a proven track record of success with limited budget and resources: 1.3MM+ apps sold, 32MM+ film views, +200% social reach.
Senior Interactive Strategist @ Williams Creative Group
SEP 2009 - JUL 2012Conceptualized, developed and implemented award-winning social media, website, public relations and advertising strategies for clients including the Louisiana Office of Tourism, Louisiana Seafood Board, TABASCO and more.
Graphic/Web Designer @ Praeses
JUL 2008 - AUG 2009Coordinated and developed web and digital media projects for clients. Business development. Developed Praeses’ print collateral for sales and marketing.
Education
MA, Digital Media Studies – University of Denver
2006-2008Thesis (Digital Memorialization: Collective Memory, Tragedy, and Participatory Spaces), Digital Media Outreach Center Coordinator.
BA, Studio Art, Communications: New Media – Centenary College of LA
2002-2006Magna Cum Laude, Honorary Maroon Jacket, KSCL Station Manager.
Contact
Phone 318.272.7949
E-mail hebert.sara@gmail.com
Skype sara.hebert